Reverse innovation
07 May 2012

Reverse innovation explained

The Harvard Business Review Press published recently another inspiring book on how innovation is created. This time however it is not from the West that we need to draw our inspiration, but rather from what we refer to as “developing countries”. If you don’t have the time or the means to read the book through, this article points out to some of the most interesting examples where companies such as Gatorade or Wal-Mart imported innovative solutions from foreign continents and implemented them at home.

 

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