Sheila Marcelo
16 January 2013

Advisory Board Announcement: Sheila Marcelo


Sheila Marcelo, Founder & CEO,

Sheila’s inspiration to found was the natural by-product of her personal and professional experiences. A young mother with two small children who also became part of the “sandwich generation” at an early age, Sheila was challenged to find quality care solutions. She knew this problem was not unique to her family and that there had to be a better solution than word-of-mouth or the phone book. Having simultaneously embarked on her career in technology, she knew that was the answer. Sheila founded in 2006 and today, the company is the largest online care destination in the world, with more than 9.5 million members across 16 countries.

Sheila’s passion for technology developed during her time as a management consultant and a teaching fellow at Harvard Business School. Her growing appreciation for the power of technology to help solve real problems for people led her to Upromise, where she was VP of Product Management and Marketing for the service that helped families save for college, and then to executive search engine, where she was VP and General Manager of Following TheLadders, she was an Entrepreneur in Residence at Matrix Partners. As has grown and innovated, Sheila has been honored with numerous accolades, including  one of the “Top 10 Women Entrepreneurs” (Fortune’s Most Powerful Women Summit, 2009); “Entrepreneur of the Year Award for New England” (Ernst & Young, 2010); one of the “100 Most Intriguing Entrepreneurs” (Goldman Sachs’ Builders and Innovators Summit, 2012); “10 Most Powerful Women in Boston Tech” (The Boston Globe’s Innovation Economy, 2012); “Tech Luminary Innovation All-Star” (Boston Business Journal, 2012); and “Leader in Diversity” (Boston Business Journal, 2012); “Digital Trailblazer Award” (National Association of Female Executives, 2013); and “The Pinnacle Award for Achievement in Entrepreneurship” (Boston Chamber of Commerce, 2014). @smarcelo