04 May 2015
Let’s take a look at three products with different models:
- Whatsapp. 500 million monthly active users to date, was acquired by Facebook in February 2014. Whatsapp is an instant messaging app and it used to cost 0,99 € per year.
- Tinder. A dating technology that disrupted the online dating sector and made a huge innovation in UX.
- Eventbrite. Event ticketing platform. Founded in 2006, it has processed $1.5 billion in gross ticket sales for ticket buyers in more than 180 countries.
All of them have grown, at alternate speeds, for different reasons that vary from the team structure to the marketing approach. We have divided their key strategies into separate points.