There is a maxim in journalism stating that “any headline that ends in a question mark can be answered by the word no”. It is named Betteridge’s law of headlines, coined in 2009 by British tech journalist Ian Betteridge as part of a Techcrunch article. This principle is no less true in the case of this article. No, social media is not the ultimate growth hacking tool.
While social media remains a useful tool to communicate and gain exposure for your product, growing organically through this medium (i.e. not paying for ads) can take much longer than you might think unless you can create a genuinely viral message.