It was a fantastic three days of Unconvention in Brussels between 1st – 3rd July and our social media team have been crunching the numbers using the excellent analytics tools from Brandwatch. Over this social media campaign the Unconvention, now in its 4th edition, and EYIF have reached new heights in terms of our social media outreach. Here is the breakdown of the campaign:
From January to July, the length of the social media campaign, Brandwatch shows us that, among other stats, we made nearly 10 million impressions and increased our number of followers by over 15%.
That’s the bigger picture, but what about during the week of Unconvention? Taking a closer look at the reach of the actual event we can see that we made made over 2 million impressions and @EYIF was mentioned nearly 400 times throughout the event.
Finally, a snapshot of our top hashtags and the number of impressions they made. Taking a look at just #unconv2015 and #innopitch we can see that combined, those hashtags made nearly 20 million impressions. Surely an EYIF record but one which we will be looking to break with #Unconv16!
From 26th – 30th June, EYIF along with 5 of its European hubs hosted the Youth Innovation Week. Brandwatch has also provided us with some interesting insights in the demographics of our audience throughout this week. Unsurprisingly we appeal to a demographic largely interested in technology and business which is a good indication that we are reaching our target market for the event. Furthermore, there is only a marginal difference between the number of men and women who have taken an interest in the week. These are good signs that the Youth Innovation Week caters to a diverse audience.
We close with a look at our most popular topics over the last 5 months of Unconvention and Youth Innovation Week preparation. Certainly Innopitch and all thing Unconvention are the stand-out topics throughout this time and we expect to increase the level of interest for #unconv16 and #YIW16 next year!