Now already in its fourth edition, Startup Ole has brought together in Salamanca key players at an European and international level, gathering 7000 world-wide participants, 500 startups, 60 accelerators, 50 big corporates, 350 speakers, 40 public administrations and 70 investors were present at the 3-day event.
The close ongoing partnership with the European Commission has ensured a high quality attendance in terms of ecosystem builders and disruptive startups, many of the ones present were granted the Seal of Excellence, the high-quality label awarded to projects submitted under Horizon 2020 funding scheme.
As part of our efforts to support young innovators and entrepreneurs, EYIF Director Louis Papaemmanuel was present at the event and, together with other speakers such as Andrés Dulanto, Director of Digital Content at Agencia EFE and Mary Loritz from Tech.eu, he was part of a panel addressing the issue of “How media supports startups.”
In his address, Louis emphasized that “media play as big of a role as any other pillars in creating a successful startup. The ability to navigate a media strategy and to have effective communicators on your team is crucial to secure both funding and clients”. He concluded that “having a good Chief Marketing Officer is as relevant as having a good CTO”.
Our own MY-GATEWAY, a Startup Europe funded project which focuses on leveraging opportunities across Europe, with a focus on the Central and Eastern European countries and, at a later stage, the Balkans held another panel to address current challenges in Connecting the region to Leading Startup Hubs.
Featuring Isidro Laso – Head of Startup Europe at the European Commission, Krisztina Toth – Director of Corporate Affairs at Europa Media, David Trayford – My Gateway Partner, Matej Rus – Head at Start:up! Slovenia Initative, Diana Rusu – Exeuctive Director at Spherik Accelerator, Alena Fricova – Project Manager at Czech Invest, and Sara Lerota – Partnership and Startup Development at Spark Digital Accelerator, the panel discussed concrete steps the “My Gateway” project is taking in order to address them in the next few years and highlighted the great unspoilt resources CEE countries offer.
As part of the project, high potential startups from the selected ecosystems (Czech Republic, Romania and Slovenia) were invited to showcase their product and, in addition, matchmaking and networking activities were organised in order to create scaling cross border opportunities for them.
In alignment with its mission to support young innovators, entrepreneurs and innovation Hubs in Europe, EYIF is an active partner of the MY-GATEWAY project and has been a strong advocate for building a and developing connected ecosystem.